Off-page optimization goes beyond the work done on the website. This strategy includes building your brand’s credibility by generating enough backlinks on various reputed websites and platforms. When users come across your web link on a reputable website, it would create their trust in your brand.
Google does not entertain spam redirects to your website and one should always avoid this. Thus, creating relevant backlinks requires proper research and analysis. These links should be optimized according to subject relevance, anchor text, link location, etc.
A brand can take advantage of this strategy using social media, emails, guest blogging, and much more. This way you can reach a wider audience without sending out spam links to attract visitors to your website.